While most people stand before their mirrors in the morning as a matter of grooming, Nixon Nyadiero Sekoh does more than just spruce himself up. He fixes his gaze at his reflection and talks to himself.
“I look at myself and say, ‘Sekoh, you are fearfully and wonderfully made. Sekoh, you have the image of God. Sekoh, God died for you. Sekoh, you can do all things – not some; all things – through Christ who strengthens you,’” he tells the BDLife.
“I also read a quote by Nelson Mandela every day in the morning, and I also look at it before I sleep. It says: ‘It [always] looks impossible until it is done.’”
Mr Sekoh, a 54-year-old who works with a local bank and who describes himself as a transgenerational leader, is one of the individuals who believe in the power of self-talk.
To them, the affirmations they utter to themselves on a regular basis are the fuel that runs their systems.
Public speaker and author Nixon Nyadiero Sekoh, writer of “The Gen Z Parent: From Confusion to Connection,” during an interview in Nairobi on August 28, 2025.
Photo credit: Wilfred Nyangaresi | Nation Media Group
Says Mr Sekoh, “If you look at all the great people in the world, they do that very often. And they do that every day. It makes you believe in yourself. It also makes you believe in people. It makes you believe that there are still good people in this world. It also makes you believe that once you put your mind into something, and you diligently decide to follow it, you’ll always get it. You begin by affirming yourself, then others affirm you.”
Elsewhere, speech trainer and author Bennyhinn Walubengo is also a firm believer in affirmations. He makes them in the form of sticky notes and scribblings on his books, and they contain declarations or Biblical scriptures.
“I say every day: ‘Nations and kings shall seek me,’” says the 23-year-old. “When I say ‘kings’, I understand what kings have. Kings give access. Kings give you the keys to nations.”
As part of aspiring for the best, Mr Walubengo says he cuts off people who use remarks like “maisha ni kung’ang’ana (life is all about struggling)” or “maisha ni kusukuma (life is all about pushing)” or “tunajikaza (we are persevering)”.
“I don’t believe in trying. I don’t believe in ‘if’,” says Mr Walubengo, the founder of iSpeak Society, an organisation that conducts training on public speaking among other services.
“I do not show partiality on anything. It’s either I’m doing it or I’m not. That aspect is key. Anyone who speaks a language of failure or a language of trying, I avoid them. I can love you, but from a distance — because love is a commandment; relationship is a choice,” he adds.
Working with Mr Walubengo is Samson Maluki, who is also a fan of affirmations because he believes they transformed him from a pessimist into someone who looks at the bright side of life.
“I remember there’s a time when I was super negative, until a friend of mine introduced me to that kind of thinking,” he says.
Mr Maluki packages his affirmations in sticky notes, journals and as notes on his phone.
Samson Maluki, Head of Marketing and Strategy at Ispeak Academy, during an interview at their Nairobi offices on September 2, 2025.
Photo credit: Lucy Wanjiru | Nation Media Group
“In [my phone’s] notepad, there’s a place where I’ve just written my affirmations,” says Mr Maluki, part of the marketing team at iSpeak Society.
Some of the affirmations, he says, contain remarks like “I am positive”, “I am capable”, and “I am confident”.
“Whichever works for you, go with it, but make sure you have it in writing,” he says.
Another advocate of putting affirmations in writing is Betty Mulemia Simiyu, a financial services industry expert. In the recently-released book Self-Sabotage, she advocates having an abundance jar.
“Write affirmations or reminders of your worth and drop them into a jar. Revisit them during moments of doubt,” she writes.
Thanks to that line of thinking, it is not uncommon to find individuals with all manner of writings in their personal and work spaces, most that sound out their capabilities.
Psychologists say self-affirmations can go a long way in enhancing productivity. “Self-talk is a technique we use on our clients. We teach them to speak positively when they are faced with negative thoughts or a negative situation so that they can rewire their thinking,” says Esther Mbau, the lead counselling psychologist at Kipepeo Training Consultants.
Esther Mbau, the lead counselling psychologist at Kipepeo Training Consultants.
Photo credit: Bonface Bogita | Nation Media Group
“It is a technique under CBT—cognitive behavioural therapy, and we do advocate for it.”
Dr Eunice Githae, a senior lecturer and consultant psychologist at Kenyatta University, says that affirmations are a basic human need.
“Human beings have got three very basic needs — appreciation, recognition, and affirmation. They’re so important, especially for young children, that if they’re not given in their right measure, they may grow up and start seeking the same from the world,” Dr Githae tells the BDLife.
“The good thing with self-affirmation is that even if other people don’t tell you that you look good, and you look at yourself in the mirror and feel you really look good, it gives you a boost for that day. I think a lot of people are mean with words. Sometimes they don’t want to tell you when you’re looking good; they don’t want to tell you when you’ve done well. A lot of people are mean. They don’t want to recognise you for who you are.”
Dr Githae notes that the power of self-affirmation is well understood among mind experts.
“It has been researched by psychologists and it is already known that when you give yourself this positive self-talk, you release the feel-good hormones like dopamine, serotonin and the others, and you start feeling good about yourself.”
The flipside to self-affirmation
However, there is a flipside to self-affirmations as there is a risk of living in fantasy.
Ms Mbau stresses: “We need to be clear and intentional that we are also not becoming delusional with it. We believe that the more you speak positivity to yourself, the more you’re able to fight negative thoughts and also look at negative situations in a way that you can handle them better. However, let us be careful not to get to a place where we become delulu (delusional) because we are now speaking positivity and thinking everything will be positive.”
“The only thing we need to remember at the end of the day is that we are in control of who we are, what we say to ourselves, and how we behave. But we cannot control the world and everything else that is outside of us,” she adds.
Mr Walubengo puts guardrails to his affirmations by being practical.
Ispeak Founder Bennyhinn Walubengo during an interview at his office in Nairobi on September 2, 2025.
Photo credit: Lucy Wanjiru | Nation Media Group
“You don’t just declare like because of lust. Lust is not sexual only; it can be even in terms of money. I can’t just begin saying, ‘I want to be a billionaire.’ There must be perfect alignment to it,” he says.
Dr Githae notes that affirmations should also not go beyond a person’s value system.
“You want to stay within your value system. For example, I am a Christian. If I say God loves me, or Jesus loves me, then that is good for me, because I am a Christian, I believe in Jesus Christ and all his positive feedback toward me. Now, if someone from a different religion, say a Buddhist, says ’Jesus loves me’, for them it wouldn’t make sense. So, we want to align our affirmations with our value systems,” she shares.
Side-by-side with affirmations, the three men who are into the practice also say they are also consumers of motivational speeches, sermons, books, videos, and podcasts.
In his book The Gen Z Parent: From Confusion to Connection, Mr Sekoh writes that every day “I usually make sure that I have listened to at least one sermon by Joshua Selman”.
Leaning on role models
The Rev Selman, a Nigerian preacher, is one of Mr Sekoh’s role models. Others are his mother, Jesus Christ, and preachers Myles Munroe, Julian Kyula, Apostle T Mwangi, and Bishop JB Masinde.
In his interview with the BDLife, he explains how he consumes the content from the people he idolises.
“One thing I do is I read books,” says Mr Sekoh. “In a month, I read a minimum of three books. I also listen to podcasts of people who I think have an influence on my life. So, I listen to podcasts for at least two hours every day.”
He notes that in a typical day, he dedicates three hours to study.
“One hour is just complete silence. There’s nothing: no music, nothing; just concentrating on either the book that I am reading or the podcast that I’m listening to. And I listen to life-changing podcasts that are both Christian-related and fit also very well in the current world,” he says.
You will find Mr Sekoh carrying in his wallet a business card printed with the words of what he aspires to become. On the opposite side, the card contains the Bible verse: “Ask and it will be given to you. Seek and you will find. Knock and it will be opened unto you. For everyone who asks receives, and he who seeks finds, and to him who knocks it will be opened.”
“The Gen Z Parent: From Confusion to Connection” by Nixon Nyadiero Sekoh.
Photo credit: Wilfred Nyangaresi | Nation Media Group
Mr Walubengo, on the other hand, employs various tactics that include meditation. “One, I do a lot of scriptures. Two, I do a lot of meditation,” he says.
Setting boundaries
He also believes in staying with people who “trigger his energy”.
“If you don’t trigger something in me, my mind will switch off quickly. I’ll not help it. I can interact with you, but not to a certain extent. I’ll put boundaries,” he tells the BDLife.
Zambian billionaire preacher Julian Kyula is one of his role models, and he notes that he recently visited Zambia for five days to spend time with Rev Kyula.
“He gave me three hours of his time in a meeting where we were discussing minerals and they were mentioning trillions of dollars,” he says, adding that he also used to sit with renowned orator PLO Lumumba “for stories”.
On Mr Walubengo’s desk is a drawing book containing various writings, some that are his targets for the year. The book is full of Biblical scriptures that power him.
In the case of Mr Maluki, listening to motivational videos on YouTube.
“I’ve been reading books as well,” he says. “But my main source of information is videos or audios. I will go online and search motivating videos and then I will lock in.”