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Yahoo! Bookmarks = New Digg?

Posted by Matthew Berman On October - 25 - 2006

Recently released was Yahoos’ new product: Yahoo! Bookmarks. It basically combines all the new Web2.0 sites including del.icio.us and Digg. Users will submit links and ‘save’ them to their account. Then other people will be able to see these links, check them out, and save them as well.

Just like Digg, the more saves a link has the quicker it will reach the front page. Is there going to be a Yahoo! Bookmarks effect just like the Digg effect? In all honesty, probably not.

As big as Yahoo! is, they did not try to accomplish anything new. The layout of the site isn’t bad, but at the same time nothing really stands out. Just like the new Yahoo! mail, all of the cool looking features just make the site run slower. The main question is: why are they trying to compete against themselves? They had just acquired del.icio.us recently and already they are rolling out a product that competes head-on with it. Why not put some more effort into improving your already successful new company.

The most obvious missing feature from Yahoo! Bookmarks is a number that reflects the amount of saves a bookmark has received. How is a person supposed to know how well their link is doing? From what I can see, there is no real way to tell if your bookmark is going to reach the front page or not. This was a huge mistake by Yahoo!. The best part about Digg is watching the Diggs rise. Clicking the ‘digg’ button and seeing that cool fade out/in effect is the most satisfying feeling on the net today. This just shows that your vote matters. With Bookmarks, you save a bookmark and that’s it, nothing else happens. I want to see my vote count! I want to watch my story go from one Digg to thousands. This missing feature will be one of the biggest mistakes Yahoo! makes on their new Bookmarks site.

So Yahoo! is now the first big gun to try to take on Digg, and by the looks of things, they are going to lose the battle. Who will be next? MSN or Google? I’m sure both companies will try their hand at the success of Digg-like sites, and like always, Google will come up with a better version of Digg and eventually take over (or buy Digg). As everyone can tell I am a huge Google fan (who isnt?). Unless Digg is going to be bought by Google (which is likely not to happen), Digg may have a huge battle on it’s hands.

*EDIT: These ‘digg this’ buttons are not working very well. So click the little ‘digg’ button above it to digg it. Sorry.

Related posts:

  1. Banned From Adsense Because of Digg?
  2. Unbanned From Digg
  3. Top Digg User Banned
  4. Using Your Digg Profile Page to Your Benefit
  5. What The Fark?!? (and other Digg-like sites)

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