Where People Look in Google’s Search Results Pages
On September - 11 - 2008
I was doing some quick research into how Google determines the best colors, fonts, sizes, placement, images, and everything else they do on their search results pages to optimize them the best and I came across this image. A while back, Google did an experiment to test where people’s eyes move on a results page. The results of the experiment are pretty obvious but it is still cool to see how people’s brains work. This image also demonstrates the importance of having the #1 spot for a keyword. The difference between #1 and #2 is astonishing. Check out the image below:
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I’d like to see that same distribution for a site with “Sitelinks.” I bet it’s even more profound.
what do you mean by “sitelinks”?
When your site is the first result and has several internal pages listed as well.
Explanation on the google blog
ahhh, yes. that’s a good question, this experiment is pretty old.
so it looks like top 3 or it’s not really worth it! Interesting…
This is actually known as the ‘Google Triangle’ believe it or not. It’s actually a ‘phenomenon’ revealing where people actually look on the result search queries. Noticed that not much concentration is focused on the Sponsored Links on the right hand side of the page. This also draws another conclusion that if you’re thinking of getting clicked to bring in traffic to your website via that method. Well think again of spending that buck of yours. A lot of people go for organic searches (in clicks) rather than focusing on the Sponsored Links on the side.
good comment…thanks for your input:)