Internet Business Daily

I wrote a post comparing Vibrant to Kontera (in-text ads) about a year ago, and decided Vibrant was the clear winner at that time. Since then, Vibrant has been making me less and less money each month. They recently lost their Microsoft advertiser account, which could be the reason for the drop.

Right when I was getting fed up with my income from Vibrant, a Kontera account manager emailed me asking about the post I wrote 1 year ago. She said much has changed since then, and asked if I would be willing to try Kontera again. Since I was ready to switch from Vibrant when she contacted me, she did not have much trouble convincing me to switch back and try Kontera once again.

I have already installed the new code and made decent money on the first day of advertising. I got about 35 cents per click on day 1, but reporting has not updated since then. It has been about 5 days since the last day of revenue was posted. One of the major factors I look at when deciding between ad networks is their reporting. Some of the questions I ask are:

• How detailed is the reporting? (Can I see exactly click for click how much I made?)
• How frequently is data updated? (I want my revenue updated every hour, or daily at the very least)
• Does it give optimization suggestions? (I want suggestions on how to improve my campaign)

Kontera has already shown poor update frequency, but I will email my contact to see if this is normal or a fluke. Hopefully I will be making more money than I was with Vibrant, but only time will tell. I will post a follow up post in a few weeks showing either the success or failure of Kontera the second time around.