SEO Tips (Part 2)
The Basics
This is the second installment of my SEO Tips series (you can find SEO Tips (Part 1) here). I think I may have jumped the gun with my last post by not going over the basics first, such as research. Research to me is by far the most important part of SEO.
Good Research = Good SEO
How can you have good search engine optimization without knowing which keywords to use. If you just guess which keywords people use to find your site, most of the time you will not be correct. There are a few factors to think about when doing research, such as 1) what people think of when they try to find your site 2) what keywords people are actually using to find your site 3) what keywords to target that have the right amount of competition. There are many different tools offered to discover this information, but I have been having much luck with only two. The first tool I like to use is the inventory tool by Yahoo, which can be found at inventory.overture.com. This tool allows you to see how many times a certain search term was searched for in the previous month. You don’t want to target a keyword that has 40,000 searches in a month, because most likely there will be too much competition for that word and therefore you will not win it.
The second keyword research tool I use is Google’s Keyword External Tool. This gives the amount of searches and advertiser competition for any keyword you enter. The best part about this tool is if you are not sure about what keyword to select, it gives you many you can try based on a common keyword you enter. I suggest playing around with both of these tools until you gain an understanding of how to use them.
Choosing Keywords
Choosing the right keywords is as important as anything else in SEO. You have to decide which words you think describe your site the best with regards to both Google’s spider, and your users. If you have a movie site, just using the keyword “movies” wont really work because there may be too much competition. If you have a movie site and one of the pages is horror movies, any keywords having to do with scary movies, horror movies, or something similar would work.
I think this may be enough information for now. Try out what you have learned here and just play around with the keyword selection tools, they are a great help.
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sweet dood
Nice post…keep up the good work !!
btw…got a question for you…how do i add adsense code inside my posts ??
hey ranta,
i think that may be something that would be too long for a comment reply. ill email you and explain in detail.
thanks for the comment.
I just changed my header from “Your Source for the Film World” to some cool keywords. Thx Matthew.