New Segment - SEO Tips (Part 1)

Posted by Matthew Berman On February - 15 - 2007

I have been doing a whole lot of research on SEO for the past month or so. I still know nothing compared to many of the SEO experts out there but I am starting to see the big picture. I decided I would create a new segment on this blog called SEO Tips. Each post I will write about one or two new tips that I have learned.

What Is SEO?
Before going too far, let me explain what SEO is. SEO stands for search engine optimization, which is the practice of making your site easier to “read” by the search engines (mainly Google, Yahoo, and MSN). I will also be refering to Google in this post but all the tips apply to any search engine. What I mean by easier to read is when Google’s spider (the computer used to find your site) comes around to your site to index it (take note it exists), you want to make it as easy as possible for that spider to read every page in your website. The more pages Google sees and indexes of yours, the more chance someone will find it when they do a Google search. More searches equals more traffic, more traffic equals more money and bla bla bla you know the rest.

The First Tip
I could go on for a while talking about what exactly SEO is and what keywords are, but you are better off reading all about it at a site like SEOchat.com. Let’s just go ahead and start with the first tip. As you have probably noticed, I changed the title of my blog that appears in your browser’s window. Before it just said “Internet Business Daily,” but it now includes the keyword I have targeted that best describes my site: “make money online.” By doing this I am describing to Google (and my readers) what my site is about. When people search for make money online now they will find my site. Although it’s not exactly that easy, that is the basic principle of it.

For Next Time…
So you are going to want to find which keyword(s) best describe your site and use them in your header title. I will explain more about choosing keywords and how to place them on your site in coming parts of this segment, so look out for my next installment.

SEO Tips