Kontera Ads – One Month Later
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A little over a month ago I was contacted by a Kontera rep who referenced a blog post I wrote a while back comparing Kontera vs. Vibrant ads. Both of these networks provide in-text advertising for both large and small sites.
My first comparison determined Vibrant Media to be the winner, because they paid more and were more of a well known brand. Since switching back to Kontera a month ago, my revenue has stayed pretty much the same. My eCPM is around $1.25, which is actually decent. Assuming Vibrant and Kontera were making me the same amount of money, the question now becomes what other factors play into choosing an ad network.
My account manager, Katherine, has been very helpful. This is one of my most sought after features of any company, not just on the Internet. Customer service and quick response time I value more than making slightly more money with an ad network. Any question I have had she responded to in the same day. For this reason, I am going to continue with Kontera until I get more data to review. Hopefully I can get my eCPM up to $2 through optimization. More updates to come.
You can sign up with Kontera here.
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I remember using Kontera when I first started my blog and boy was it horrible. I wonder what the reaction of my readers would be if I add it back again
-Mike
@mike
why was it horrible? CPC’s low? or bad user reaction? i have had a good experience with them compared to Vibrant.
Great article , helped me make up my mind
here’s an update: kontera and vibrant both make pennies at best…i wouldn’t recommend either.