Internet Business Daily

internet business : web trends : technology news

Keep ‘em Guessing

Posted by Matthew Berman On February - 1 - 2007

As I am sure everyone has noticed, there has been a huge visual change to Internet Business Daily. I was getting tired of the old, bland green and gray colors and decided to change it up. There aren’t too many colors besides green and blue to choose from when deciding the color scheme for a business blog, so of course I went with blue.

Like a Chameleon
John Chow told me a little over a month ago that you need to always keep ‘em guessing. He probably didn’t think twice about saying that, but it really hit hard with me. I understood totally what he was saying. If you stay in one place too long, your competition will learn your strategy and beat you. There’s more than one reason to keep changing, regarding the look and feel of your site.

Let’s say for example that you have a loyal user-base, who visit your site daily. Eventually they will get used to the ads and basically not even see them anymore. This is exactly what happened the first time around with the Internet boom. People started getting use to the regular ads that appeared on every single popular site. This is where Google came in, they used their complex search formula to generate site-specific contextual ads, which changed the game of Internet advertising forever.

So back to the change in my site’s color scheme, what does everyone think? If you liked the older colors better, or have a suggestion for different colors, they are more than welcome! I also want to change the look of MyGamingSpace, but I have no idea what to do for that. Please comment to this post your suggestions.

I have also switched back to using Google ads on MyGamingSpace. I changed the color to be blue and orange, so the title of each ad sticks out. I am still getting a horrible 1 cent per click but have been speaking with my contact at Google about optimization to increase this number. If it stays at 1 cent per click, I am pretty much out of options.

My First Banner Ad
I am horrible with Photoshop, but I finally created my first 468×60 banner ad for MyGamingSpace. My webmaster friend let me put this ad on his website, but did not want me to mention which website it was. So instead I uploaded the ad to this site so everyone can see it:

mygamingspace-internet-home-business.jpg

I know what most of you are thinking, and I realize it is not that good. It was one of my first times using Photoshop though, and on top of that I have zero artistic talent. This ad took me about 2 hours to make (yes two hours), and I am proud of what came out. My friend said he will be rotating the ad on his page with another ad unit, Google Adsense. Again, please let me know what everyone thinks about the changes made to this site.



RSS feed | Trackback URI

2 Comments »

Comment by Robert
2007-02-01 16:42:19

Nice banner! Hope MyGamingSpace.com is doing you well! :)

 
Comment by Matthew Berman
2007-02-01 16:46:34

thanks bob,

appreciate the comment, i wish it was doing better in terms of cpc though.

talk to you later

 
Name (required)
E-mail (required - never shown publicly)
URI
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> in your comment.



Trackback responses to this post