Internet Business Daily

Google’s Domination Continues
I was very excited today to see that the company I work for had been selected to join Google’s New Video Distribution and Sponsorship Pilot. This is the second step in a process that will make Google the king of all Internet video the way they dominate contextual advertising. The first thing I noticed was the new option in my adsense account. Here is what it looks like:

This was what I saw on the Adsense setup screen. Upon clicking this, I was taken to a page where a list of channels could be selected. These channels include clips from music, entertainment, finance, lifestyle, and sports categories.

How It Works
How it works is very interesting. Basically a publisher (like me) comes along and decides they want to try this program out. The first thing I do is select a channel that I feel would best integrate into my site. Since my blog is about Internet Business, I would probably choose something like the Wall Street Journal channel. I then grab the ad code just like their contextual ads and place it anywhere on my site. A (brand-new) Google video play is embedded into my page and that’s all from my end!

Now that the video player is embedded into my page, all someone needs to do is start watching. The video player only starts buffering when someone clicks play, but it shuffles through frames to entice the clicks. When someone clicks play is where the fun begins. The videos (yes multiple videos) load up in a play list and start playing. When one video finishes, an ad is automatically put in between that video and the next to be played. The easiest way to describe this is like a television channel. The videos continue to play until you leave the page or press pause, with ads between each video.

What About Revenue?
Of course no one (atleast no one wanting to make money) would put Google’s video player on their site without the promise of big bucks, and Google fully understands this. They have devised a rather brilliant system to pay the three parties involved with these videos. The publisher gets paid each time someone views an ad, even if they don’t view the entire ad. This means they will have to click play on a video and watch the entire thing, then when the ad loads up the publisher gets paid. As for the content provider (video creator), they get paid for each time their video is viewed. And last but not least, Google takes their nice little cut at the end. So it looks like everyone is happy.

This Is Only A Test
This pilot will only be running for 1 month and ends March 8th, so it’s ending pretty soon. I was late to find out about it but will try to implement the video player into one of my companies sites before the end date. I will report back to everyone on how the player is doing in terms of revenue.