Jon Volk has recently released his long awaited Facebook Ads Guide product. Basically, it’s an ebook + bonus materials going over everything a beginner/intermediate needs to know to run successful affiliate marketing campaigns on Facebook. Jon is not some random guy writing an ebook, he is a successful affiliate marketer and has been killing Facebook ads for a while, making almost $3,700/day using the same methods he teaches in this ebook. Facebook has become the highest trafficked website on the internet and because of this, it is a great place to start affiliate marketing. It is much more simple and now has more volume that Google Adwords.
I’ve purchased a few ebooks in my time, but Jon was kind enough to give me a review copy for free. After reading the entire thing, reviewing the methods he describes, and studying the bonus materials, I can easily say that I would pay for this ebook. I would say that the book is geared more towards beginners however it contains a lot of useful information for more advanced affiliate marketers as well. I have been using Facebook ads for quite some time now and I still found some new information from this book.
What else do you get?
- Facebook Affiliate Offers Guide – This is a guide written by Ryan Eagle, the owner of EWA, a great affiliate network. This hasn’t been released yet, but looks like it can be very powerful.
- Facebook Ads Guide Newsletter – Occationally you will receive a newsletter with all the top offers that you can run on Facebook with tips and tricks on how you can run the offers.
- Top Fan Page List / Guide – Learn how to utilize fan pages to better target your advertising! Includes a list of the top fan pages in numerous categories.
- Keyword Targeting List – Special facebook keyword list formulated to help you target specific people groups that you normally cannot target. This was one of my favorite things that came with the ebook.
There were a few things missing from the facebook ads guide though. Recently, facebook made some changes to its bidding systems. They sent out an email saying that CPM bidding was going to start getting less clicks because it should be used for “brands that need views rather than clicks.” CPC bidding prices went way up because of this because a lot of people switched to CPC bidding. I tried CPM bidding on ads that I know had good CTRs, and got literally zero clicks. This is because with CPM bidding, they mostly show your ads to people who are known to not click on advertisements. I would have liked to see Jon’s guide address this new issue.
I would have also liked to see Jon go into bidding strategy a little more. One last thing I think could have been covered better is exactly how to start testing a big campaign. Knowing how to go about testing a large demo and gradually splitting the successful demo’s out and pausing the unsuccessful ones is a big part of facebook ads strategy.
Other than those few additions I would like to see, the facebook ads guide product is excellent. I am sure Jon will be updating his ad guide with more information regularly, so the facebook ads guide is a great investment for affiliates. I suggest if you are new or even decently familiar with facebook ads that you purchase this ebook.