Where People Look in Google’s Search Results Pages
On September - 11 - 2008
I was doing some quick research into how Google determines the best colors, fonts, sizes, placement, images, and everything else they do on their search results pages to optimize them the best and I came across this image. A while back, Google did an experiment to test where people’s eyes move on a results page. The results of the experiment are pretty obvious but it is still cool to see how people’s brains work. This image also demonstrates the importance of having the #1 spot for a keyword. The difference between #1 and #2 is astonishing. Check out the image below:





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