A little while ago I had a post that introduced my first website launch. Since then I have tried many different tactics to build traffic to the site and grow the user base. Many of the methods I used were successful and I would like to share them with everyone in this update.
For those who don’t know, the website I am speaking of is MyGamingSpace.com. It is a flash gaming site that allows its’ users to take the games and embed them into their MySpace page or website. I have been able to boost the number of members from 800 to 1100+ in just over a month or so. The original boost of traffic came from a game that hit the digg front page somehow (diggers usually hate flash games). This provided my site with the jolt it needed to really start to take off.
Digg - More Than a Traffic Spike
Many people think that hitting the digg front page is worthless after the original traffic spike, but “pro blogger” Darren Rowse and I both seem to agree that there is more value than just a simple traffic spike. The amount of backlinks I received was crucial in starting to get more and more traffic. At the time I purchased mygamingspace.com, the site was getting about 500-700 plays per day. Now the site gets 1500-2000 and even 2500 plays on a good day.

Building Links
Beside all of the links I received from digg.com, I have also been able to find many sites that allow link submission with no reciprocal link required. This is a great way to get many free links, which build page rank and traffic. Don’t get me wrong I am not against reciprocal linking but if I added to my page every link I submitted, my site would have hundreds upon hundreds of links on the homepage and obviously that doesn’t work. My suggestion for anyone with a website is to go out and find any sites that allow link submission and get your links out there!
Banner Exchange/Link Exchange
One thing that has seemed to work well is banner/link exchanges. There are many programs out there that provide an easy way for gaming site owners to link to each other and share traffic, which inevitably builds traffic. Mibbi.com has been doing the best for me so far. Mibbi is a banner exchange program that requires I put a 100×100 pixel banner (shown right) anywhere on my website. As people from my site click on the banner and get sent to other gaming sites, I receive points which eventually gets turned into traffic coming back my way. Here’s a screen shot of my statistics from mibbi:

As you can see I have about a 1:3 ratio of generated to received clicks. This means for every one person I send away from my site, I get 3 in return. This is a great ratio for me. I am currently using 3 banner exchange programs and mibbi doing the best by far. Not only that but the owner is very helpful and hands-on. The other banner exchanges I am using are arcadebanners.com (second best) and arcadetraffic.com (trailing third).
I am also doing link exchanges. There are currently 10 links on my homepage some of which are just friends and others are link exchanges. These exchanges are not doing too well though. They require a minimum amount of traffic sent before they start sending traffic back. I am also competing with bigger sites for ranking of my link on these pages.
Some Negative Points
Although I am doing well overall, not everything is positive. I have had some trouble with my ad revenue. There are so many gaming sites out there that the advertiser competition for ad space is very low causing the cost per click to be very low as well. With Google Adsense I was getting something like 10 cents per click and as low as 2-3 cents per click. Even though I have more traffic on mygamingspace.com than this blog, I make more money here because my ads pay so much more per click. I switched over to Yahoo! ads (YPN) and I am doing much better getting as much as $2 per click. Even though YPN doesn’t have as targeted of ads which translates to less clicks, I am still getting more revenue because of the high cpc.
Conclusion
As traffic continues to rise and the member-base grows, I will be able to land better and better advertising deals. I hope to eventually move to an adnetwork like Tribal Fusion who offers much better campaigns to sites like this. As always suggestions for how to build traffic or increase revenue are always welcome. I will have another site update in a few weeks or so but until then you check out some of the games on my site (mygamingspace.com).